NEXGEN

Client

William J. Davies

brand story :

NexGen, a revolutionary clothes and fashion brand, was born in the heart of a vibrant college town to fill the gap in stylish streetwear for students.

Our designers, recent grads themselves, crafted apparel that celebrates victories both on and off the field. With an online-only model, NexGen became a hit, resonating with students seeking trendy, unique fashion.

William the cEO of NexGen brand reached out to me as a logo designer specializing in clothes brands to tell their story visually

#NexGenTriumphs became a virtual hub for students to share and celebrate achievements.

More than a fashion brand, NexGen evolved into a community, hosting campus events and embracing sustainability. Our streetwear goes beyond clothing; it symbolizes the triumphs, big and small, of a generation embracing success as a journey.

In the dynamic world of fashion, NexGen stands out, offering authenticity, innovation, and a canvas for students to proudly wear their t-shirts.

first step we choose brand nouns :

what is the meaning of that!

it means that i start my work with a brand research to create a story and words that represent the brand

i create between 15 - 20 brand nouns that resonate the best with the brand message and we have a discussion together to select the ones me and my client accept together

for NexGen nouns
letterX - gen - dNA - Arrows - texture - movement - fabrics - triangle - cross links

the logo challenges :

Diving into the design challenge set by William, the visionary CEO of the brand, our mission is to craft more than just a logo. William envisions a logotype where the very name becomes a powerhouse marketing tool. Picture this: a unique custom font, pulsating with the spirit of streetwear, meticulously designed to resonate with our dynamic and trendsetting audience. It's not just a logo; it's a visual anthem that speaks the language of the streets, capturing attention and etching the brand into the hearts of those who dare to stand out

target the core problem :

we need to know our goal for logo creation because it is not just an image , it is a story we tell to the brand customers who are love clothes and fashion, so our logo should move their emotion and grab attention to make the choice to by our products so we make profit

the solution to the pain point :

the solution was to create a mix between arrows with the letterX which define the generation with a custom font with modern colors