Peter Melad is a brand identity strategist for startups, based in Egypt and serving clients across 12+ countries. Through his signature process, the Founder Clarity Kit, he builds strategic brand identities for startup founders combining brand strategy, logo design, and visual identity systems. Pricing starts at $1,500. He has worked with 50+startups since 2019 across SaaS, fintech, advisory, real estate, energy, and premium services.
THE FOUNDER CLARITY KIT

Your Startup Deserves a Brand That Matches Its Ambition

Three strategic brand identity systems built for startup founders.
From brand strategy to complete identity. $1,000 to $4,500
90+ Projects • 12+ Countries • 100% Client Satisfaction • Funded Startups

WhatYour Brand Is Costing You Right Now

Without Strategy

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Investors skip your deck in 7 seconds
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Customers cannot explain what you do
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Your team creates content that looks like it belongs to 4 different companies
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You rebrand in 18 months and spend 3-5x what it would have cost to do it right the first time

With Strategic Identity

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Investors lean in before you speak
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Customers understand and refer you instantly
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Every touchpoint looks like the same company
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You build once and operate for years

Diagnosis Before Prescription.
Strategy Before Design

01

Step 1

Founder Clarity Interview


90 minutes.
I extract your vision, audience, and competitive landscape

02

Step 2

Strategic Research


I map your top competitors and find the white space nobody is occupying

03

Step 3

Brand Strategy Presentation

Your positioning, value proposition, and messaging pillars. Documented.

04

Step 4

Identity Design


Logo system, color, typography.

Each concept with strategic rationale

05

Step 5

BrandSystem Delivery


The complete operating manual for your brand. 40-80 pages

WhatYour Brand Is Costing You Right Now

FOUNDER CLARITY SPRINT

$1,000

14 Days | Brand Strategy & Positioning  

4 spots/month
Brand strategy and positioning.
The clarity foundation every startup needs before spending a dollar on design.
I Need Clarity First

Visual Handshake System

$2,500

5 Weeks | Complete Brand Identity  

2 spots/month
Complete brand identity.
Strategy, logo  system, color, typography, guidelines, and templates.
Everything you need to  stop looking like a side project.
Build My Brand

Investor Ready
Brand

$4,500

6-8 Weeks | The Complete Brand System  

1 spot/month
The most comprehensive brand system I offer.  
Strategy, identity, stationery, templates, extended guidelines. Built to make  you credible in any room.
I Want Everything

What is inside each offer ?

STRATEGY DELIVERABLES
Founder Clarity Interview (90 min)
Competitive Research (5–10 brands)
BrandStrategy Presentation (20 pg)
One-Sentence liner
Content Pillar Map
Founder Clarity Scorecard
DESIGN DELIVERABLES
Logo System  (primary, secondary,)
Color System (HEX, RGB, CMYK )
Typography System + hierarchy
Visual Language Guidelines
Extended Logo Mockups (real-world)
Stationery (card, letterhead, email)
Branded Presentation Template
DOCUMENTATION
Brand Guidelines Document
Brand Voice  Section
Competitor  Visual Audit Report
Brand Launch  Checklist
BONUSES  & EXTRAS
5
Social Media  Templates
90 Day Brand  Audit Call
Revision  Rounds
Priority  Access (future projects)
TOTAL VALUE
5
YOUR PRICE
5

Sprint

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Founder Clarity Interview (90 min)
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Competitive Research (5–10 brands)
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Brand Strategy Presentation (20–30 pg)
Green checkmark icon.
One-Sentence  liner
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Content Pillar  Map
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Founder Clarity Scorecard
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Founder Clarity Scorecard
Logo System (primary, secondary, icon)
Color System  (HEX, RGB, CMYK, Pantone)
Typography  System + hierarchy
Visual  Language Guidelines
Extended Logo  Mockups (real-world)
Stationery  (card, letterhead, email sig)
Branded  Presentation Template
Brand Guidelines Document
Brand Voice  Section
Competitor  Visual Audit Report
Brand Launch Checklist
Social Media  Templates
90-Day Brand  Audit Call
Revision  Rounds
Priority  Access (future projects)
$2,050+
TOTAL VALUE
$1,000
YOUR PRICE

Handshake

Green checkmark icon.
Founder Clarity Interview (90 min)
Green checkmark icon.
Competitive Research (5–10 brands)
Green checkmark icon.
Brand Strategy  Presentation (20–30 pg)
Green checkmark icon.
One-Sentence  liner
Green checkmark icon.
Content Pillar  Map
Green checkmark icon.
FounderClarity Scorecard
Green checkmark icon.
FounderClarity Scorecard
Green checkmark icon.
Logo System (primary, secondary, icon)
Green checkmark icon.
Color System  (HEX, RGB, CMYK, Pantone)
Green checkmark icon.
Typography  System + hierarchy
Green checkmark icon.
Visual  Language Guidelines
Extended Logo  Mockups (real-world)
Stationery  (card, letterhead, email sig)
Branded  Presentation Template
40–60 pg
Brand Guidelines Document
Green checkmark icon.
Brand Voice  Section
Competitor  Visual Audit Report
Green checkmark icon.
Brand Launch Checklist
5
Social Media  Templates
Green checkmark icon.
90-Day Brand  Audit Call
2
Revision  Rounds
Green checkmark icon.
Priority  Access (future projects)
$5,350+
TOTAL VALUE
$2,500+
YOUR PRICE

Investor

Green checkmark icon.
Founder Clarity Interview (90 min)
Green checkmark icon.
Competitive Research (5–10 brands)
Green checkmark icon.
Brand Strategy Presentation (20–30 pg)
Green checkmark icon.
One-Sentence  liner
Green checkmark icon.
Content Pillar  Map
Green checkmark icon.
Founder Clarity Scorecard
Green checkmark icon.
Founder Clarity Scorecard
Green checkmark icon.
Logo System (primary, secondary, icon)
Green checkmark icon.
Color System  (HEX, RGB, CMYK, Pantone)
Green checkmark icon.
Typography  System + hierarchy
Green checkmark icon.
Visual  Language Guidelines
Green checkmark icon.
Extended Logo  Mockups (real-world)
Green checkmark icon.
Stationery  (card, letterhead, email sig)
Green checkmark icon.
Branded  Presentation Template
40–60 pg
Brand uidelines Document
Green checkmark icon.
Brand Voice  Section
Green checkmark icon.
Competitor  Visual Audit Report
Green checkmark icon.
Brand Launch Checklist
12
Social Media  Templates
Green checkmark icon.
90-Day Brand  Audit Call
3
Revision  Rounds
Green checkmark icon.
Priority  Access (future projects)
$9,100
TOTAL VALUE
$4,500
YOUR PRICE
I Do Not Deliver Work Founders Are Not Proud to Show.
If after the Brand Strategy Presentation you do not have absolute clarity on your direction, I rework the strategy at no additional cost.

For the full identity system: if your final brand does not meet the quality standard we agreed upon during the strategy phase, I revise until it does.

100% Job Success Score across 90+ projects. This is not a marketing promise.

It is a track record.

FROM FOUNDERS I HAVE WORKED WITH

90+ Projects | 12+ Countries | 100% Success Rate | 5+ Years | Funded Startups
Testimonial quote icon
I brought Peter Melad in to build the brand identity for EvenTech from scratch, and his work was strong enough that I immediately extended the partnership to Sportech ME as well  covering brand identity, social media branding, and visual strategy across both companies.What I valued most about working with Peter is that he did not start with design.

He started with questions. He wanted to understand the events and sports technology space, who our audience was, and how each brand needed to be positioned differently despite operating in related markets. That strategic foundation made everything that followed the logos, the identity systems, the social media direction feel intentional rather than decorative.

We have worked together for over a year now, and the consistency of his output across both brands has been impressive.

Peter is a brand identity strategist who genuinely understands that a brand needs to work as a system, not just look good as a logo. I recommend him to any founder who needs their brand to communicate the right message from day one.
Ahmad Hussein, Founder of EvenTech and Sportech ME
Ahmad Hussein
Group CEO  Sportech FZE
in
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Peter's professional and creative acumen make him a real pleasure to work with.

Peter helped redesign the DURADERO brand logo and developed multiple amazing ideas for the logo and his "in environment" creations were inspirational.

I was very pleased with his work. It was on time and on budget. Based on my experience, I have a high level of trust in Peter.

I highly recommend him to anyone who needs a professional designer. I definitely plan on working with him in the future.
Todd Stewardson, CEO and Cofounder of Duradero, California, USA
Todd Stewardson
CEO/Cofounder Duradero
in
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Peter is a very creative & professional designer.

He was able to provide me with many original ideas for my logo and brand.


I highly recommend Peter for all of your ldesign needs.
Jason Lazar, Founder of Lazar Accounting
Sandra Lazar
Principle Owner of Lazar Accounting Solutions
in
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Peter is very professional in his work, from the start he understood the requirements and delivered according to the agreed timeline.

‍He provided all formats needed in high quality.

‍He is very communicative about the progress and questions.I really recommend him and will definitely go to him for future work.
Mina Sami, Founder of Pharaoh's Kitchen, Netherlands
Mina Sami
Software Engineer
in
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Huge thanks to Peter for designing the logo and branding for my business Education Marketing Agency

can highly recommend Peter.

He was easy to work with, made changes when asked and listened to feedback. He's also a nice guy!

Philip Smith, Founder of Dexistar and EMA, Ireland
Philip Smith
Founders & Funding Podcast
in
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Peter is a very professional logo designer. He quickly understood our needs and delivered the designs that perfectly matched our idea.

Peter's professionalism, patience, and good communication made the entire process smooth and enjoyable.

We are very satisfied with the logo he designed for us and are very grateful for his work. I highly recommend Peter for logo design!
Sherry Zhao, Sales Engineer at RicoCNC, Suzhou, China
Sherry Zaho
Sales Engineer-CNC & Woodworking & Automation Parts
in
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We work with Peter for more than one month. he shows very professional communication skills in addition to his technical design and webflow expertise.
Khaled Algasem, CEO of Boud and Offispace, Saudi Arabia
Khaled Algasem
Partner at Offispace
in

Availability

I Work 3 Days a Week . Here Is What That Means for You

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Sprint: 4 spots per month
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Visual Handshake : 2 spots per month
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Investor Ready : 1 spot per month
When slots are filled, the next available start date moves to the following month.

I do not rush projects to fit more in..

Frequently Asked Questions

I get asked the same questions by almost every founder before they start. That is a good sign. It means you are thinking strategically about this investment, not just clicking a button.

Here are the honest answers. If your question is not here, send it to me directly. I respond within 48 hours, and I will never pitch you in the reply.

Q : Can I start with the Sprint and upgrade later?
Faq Plus
Q : What if I already have a logo?
Faq Plus
Q : How much of my time does this require?
Faq Plus
Q : Do you work with startups outside Egypt?
Faq Plus
Q : What happens after delivery?
Faq Plus

THE THINKING DESIGNER

Peter Melad : Brand Identity Strategist for Startups

I approach brand identity the way a pharmacist approaches a diagnosis .

Research first. Strategy second. Design last.

I have built brand identities for 90+ startups across 12 countries, from SaaS to spacetech to fintech.

Every project starts with the same question :
what does this brand need to prove?’
Peter Melad working on brand identity strategy for startup clients
Top Rated on Upwork • 100% Job Success Score • Pharmaceutical Science Background

Ready to Build the Brand Your Startup Deserves?

Choose your starting point . I will take it from there

FOUNDER CLARITY SPRINT

$1,000

I Need Clarity First

Visual Handshake System

$2,500

Build My Brand

Investor Ready
Brand

$4,500

I Want Everything