The Studio Overflow Kit — Peter Melad | Brand Identity Strategist for Startups

01What goes wrong with overflow

Three things break when the overflow brief lands on the wrong desk.

External

The deadline slips.

The client follows up twice a week. Your team was already at capacity before this brief landed on the schedule.

Internal

The quality drifts.

Junior hands ship work that looks fine in isolation but breaks the system you sold the client. The cracks show up later, in the rollout.

Reputation

The studio standard takes the hit.

Senior identity is the reason your studio gets hired in the first place. Compromising it for bandwidth is a long-term cost dressed as a short-term fix.

The Studio Overflow Kit removes all three from the table.

FROM FOUNDERS I HAVE WORKED WITH

90+ Projects | 12+ Countries | 100% Success Rate | 5+ Years | Funded Startups

I brought Peter Melad in to build the brand identity for EvenTech from scratch, and his work was strong enough that I immediately extended the partnership to Sportech ME as well covering brand identity, social media branding, and visual strategy across both companies.What I valued most about working with Peter is that he did not start with design.

He started with questions. He wanted to understand the events and sports technology space, who our audience was, and how each brand needed to be positioned differently despite operating in related markets. That strategic foundation made everything that followed the logos, the identity systems, the social media direction feel intentional rather than decorative.

We have worked together for over a year now, and the consistency of his output across both brands has been impressive.

Peter is a brand identity strategist who genuinely understands that a brand needs to work as a system, not just look good as a logo. I recommend him to any founder who needs their brand to communicate the right message from day one.

Ahmad Hussein

Group CEO Sportech FZE

Peter's professional and creative acumen make him a real pleasure to work with.

Peter helped redesign the DURADERO brand logo and developed multiple amazing ideas for the logo and his "in environment" creations were inspirational.

I was very pleased with his work. It was on time and on budget. Based on my experience, I have a high level of trust in Peter.

I highly recommend him to anyone who needs a professional designer. I definitely plan on working with him in the future.

Todd Stewardson

CEO/Cofounder Duradero

Peter is a very creative & professional designer.

He was able to provide me with many original ideas for my logo and brand.

I highly recommend Peter for all of your ldesign needs.

Sandra Lazar

Principle Owner of Lazar Accounting Solutions

Peter is very professional in his work, from the start he understood the requirements and delivered according to the agreed timeline.

‍He provided all formats needed in high quality.

‍He is very communicative about the progress and questions.I really recommend him and will definitely go to him for future work.

Mina Sami

Software Engineer

Huge thanks to Peter for designing the logo and branding for my business Education Marketing Agency

can highly recommend Peter.

He was easy to work with, made changes when asked and listened to feedback. He's also a nice guy!

Philip Smith

Founders & Funding Podcast

Peter is a very professional logo designer. He quickly understood our needs and delivered the designs that perfectly matched our idea.

Peter's professionalism, patience, and good communication made the entire process smooth and enjoyable.

We are very satisfied with the logo he designed for us and are very grateful for his work. I highly recommend Peter for logo design!

Sherry Zaho

Sales Engineer-CNC & Woodworking & Automation Parts

We work with Peter for more than one month. he shows very professional communication skills in addition to his technical design and webflow expertise.

Khaled Algasem

Partner at Offispace

02The Studio Overflow Kit

Ten terms. One rebuild clause. A free brief read.

What you get

A contractor relationship structured in writing, not in trust.

Trust takes years to earn. The terms below take 24 hours to sign. You start with the second one and build the first one over time.

The ten terms

01You write to one person, that person delivers the work.No junior hand-off. No designer you have never met touching your client's identity at 11pm.
02You hear back within one working day, every time.Briefs, emails, project messages — one working day, Cairo time, no exceptions.
03You get a Loom update every 48 hours, even when nothing is asked.Async video walkthrough of where the work sits. You and your CD see the status without scheduling another call.
04Your client stays your client. Twenty-four months. In writing.I do not market to, follow, or accept work from your client for 24 months after the engagement closes.
05You sign off before anything appears anywhere.Nothing from the project reaches my site, Behance, LinkedIn, or any pitch deck without your written permission.
06Your NDA comes back signed the next working day.Whatever document your studio uses. No edits, no delays, no legal back-and-forth.
07You receive a pre-brief checklist before kickoff.Scope, deliverables, file structure, naming conventions, review cadence — all confirmed in writing before the first hour of work begins.
08You get live working hours with your time zone.Cairo base, but real overlap with UK, EU, Gulf, and US East Coast every working day.
09You get Arabic and English drawn from the same brief.Both scripts treated as primary. Useful when the client is regional and the in-house team is not.
10You get the questions a senior strategist would ask, before the design starts.Diagnosis before prescription. Pharmaceutical-science method applied to brand. The brief gets interrogated before anyone opens a file.

Three things you keep, even if we never work together

Free

The Brief analysis.

You send the brief. I read it. analysis the project deeply then give me an honest feedback for next steps

Free

The Studio contract.

Ease to create a contract using multiple ways for contract creation

Free

The 30-Day System Check.

Thirty days after delivery, I stress-test the brand system against any new deliverables your studio added since handover. Free. No upsell attached.

The rebuild clause

If the first draft of the identity system misses the strategic brief we agree on in the Scope Call, I rebuild it. No additional cost. If the rebuild still misses, you do not pay the second milestone. Written into the contract before kickoff.

Day rateOn request

Working daysWed · Thu · Fri

First responseWithin 1 working day

Send the brief. I read it the same day. We meet create the contract within 48 hours, or you are not on my calendar.

Send the brief →

04Two systems you can audit

How I build, not just what I draw.

Advisory · Dubai

Takween

A Dubai business advisory firm launching into a market full of established giants, with no track record. The identity had to earn trust before the first client conversation. Built around two symbols a scepter and a chain that read as authority before the wordmark does.

View case study →

Premium apparel · Norway

Woolf

A premium golf brand built on the collision of wool and golf sitting between Callaway and Icebreaker, in a category no one owned. Strategic diagnosis confirmed the founder's instinct, then ten concepts proved it on paper.

View case study →

Education · Haiti

EkiTèk

A tech academy bridging the digital divide in rural Haiti. The positioning statement a bridge to a brighter future translated directly into a mark that fuses the royal palm, the globe, and circuit lines. Strategy first. Symbol second.

View case study →

Enterprise · Saudi Arabia

Convergint

A $2B global systems integrator entering Saudi Arabia as the outlier in its own market every direct competitor had localized to Arabic, Convergint had not. The bilingual identity system turned a wordmark into market access. ن means we.

View case study →

Both built solo. Both held together end to end. Both portable to your studio's process.

The overflow brief ships at your studio's standard.

Brands you can verify

Three things break when the overflow brief lands on the wrong desk.

The deadline slips.

The quality drifts.

The studio standard takes the hit.

FROM FOUNDERS I HAVE WORKED WITH

Ten terms. One rebuild clause. A free brief read.

The Brief analysis.

The Studio contract.

The 30-Day System Check.

How I build, not just what I draw.

Takween

Woolf

EkiTèk

Convergint

Three steps. No drag. No surprises.

You send the brief.

You take the contract.

I disappear into your pipeline.

There is an overflow brief sitting in your inbox.